Impact of Data Collection

What is the power dynamic between corporations and individuals in the process of data collection? 

Corporations

Corporations have a wide-range of benefits from collecting individual user data: 
1. Personalized content recommendations.
2. Personalized advertisement recommendations.
3. Information for product development.
4. Selling personal data.

Individuals

Individuals are harmed by data collection practices: 
1. Americans have little to no control over their data once it is in the hands of corporations.
2. Companies are historically poor at safe-guarding user data from cybersecurity attacks.
3. This has led to an increase in distrust within Americans
4. The proliferation of data analytics (in the context of privacy), has led to calls for greater regulation.

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Sources:
Harvard Business Review
Pew Research
The Business Continuity Institute